Dr. Parviz Dargi
Dr. Parviz Dargi, born in the summer of 1966, is a former salesperson and currently a renowned marketing educator in Iran. He is a university lecturer at the master's level at Amirkabir University of Technology, the School of Industrial Engineering at the University of Tehran, and the Industrial Management Organization.
He serves as the director of the Bazarsazan Educational Center, the editor-in-chief of Marketing Publications and the journals Market Engineering Development and Market Maker Marketing. Dr. Darghi is the CEO of the TMBA Group and the author of nearly 50 books on marketing. Additionally, he is a board member of the Iranian Scientific Marketing Association, the vice president of the Iranian Scientific Executive Management Association, and the head of the National Marketing Research Standardization Committee.
He also acts as a consultant to some of Iran's largest economic enterprises. Known as the "knowledgeable, practical, and passionate professor," this prolific educator regularly appears on radio and television programs tailored for marketing enthusiasts.
Books
چهل گفتار
پیرامون ارتقای مهارت‌های بازاریابی
Understanding marketing dynamics, Different forms of marketing, and Commercial advertising. The book offers new insights and reinterprets existing knowledge within a refreshed framework.
چهل گفتار
پیرامون ارتقای مهارت‌های شخصی
Personal Development and Skill Enhancement, Branding and Self-Improvement and Branding and Skill Advancement.
چهل گفتار
پیرامون ارتقای مهارت‌های مشتری‌نوازی
Client Support in the Time of Growing Expectations, Customer Service Tactics and Techniques, and Best Practices from Premier Customer Service Providers.
چهل گفتار
پیرامون ارتقای مهارت‌های فروش
Causes and factors behind the increase or decrease in sales. Approach to sales, Sales Management and Personal Selling with a Perspective.
چهل گفتار
پیرامون مدیریت و رهبری
Change and transformation in business, Organizational Dysfunction Syndromes, Managment Insight, and how to communicate with different levels within the organization.
شناخت بیماری‌های کار و کسب
و راهکارهای درمان
Organizational problems which called syndromes, the symptoms, remedies, a recovery period, and considerable costs.
مدیریت برند شخصی
Key components of personal branding involve self-management areas such as self-awareness, self-belief, self-efficacy, and self-motivation.
قیمت گذاری با نگاه بازاریابی
A comprehensive examination of pricing approaches, enriched by marketing principles, research findings, and studies in the pricing sector.
قیمت گذاری با نگاه بازاریابی
An unhappy customer presents a valuable chance for businesses to enhance their offerings and strengthen their brand image.
مباحث و موضوعات
مدیریت بازاریابی با نگرش بازار ایران
Marketing is fundamentally about a company recognizing the needs and desires of its customers within a specific target market and being able to provide greater value than its competitors.
فیزیک کوانتوم در کار و کسب
A book that explores the quantum approach to business management can spark new conversations and research in this area, helping us all to gain a deeper understanding of the evolving dynamics of our world.
هفتصد نکته‌ی کار و کسب
The book's rich insights, backed by a wealth of diverse examples and extensive expertise, transcend basic knowledge, granting readers a valuable viewpoint on pricing through a marketing lens.