Product details
- Publisher : Kidsocado (March 18, 2021)
- Language : Persian
- Hardcover : 516 pages
- ISBN-10 : 1989880185
- ISBN-13 : 978-1989880180
- Item Weight : 1.54 pounds
- Dimensions : 5.83 x 1.13 x 8.27 inches
The book contains twenty-one chapters and two appendices. The titles of these chapters are as follows:
1. Enhancing Personal and Organizational Productivity from a Marketing Perspective with 80 Practical Recommendations
2. Customer Hospitality with 40 Practical Recommendations
3. The Importance and How-To of Marketing Research with 25 Practical Recommendations
4. The Role and Importance of Value in the Marketing System of an Economic Enterprise
5. Demand Management
6. The Necessity of Formulating and Believing in a Mission Statement for Economic Enterprises in the Age of Competition
7. Marketing Pyramid with 35 Practical Recommendations
8. Buyer Behavior in Consumer and Commercial Markets with 25 Practical Recommendations
9. Market Segmentation
10. Determining the Target Market in Domestic and International Markets and Methods of Penetrating International Markets
11. Positioning in the Target Market with Points of Differentiation
12. How to Design the Marketing Mix of an Economic Enterprise
13. Product Management with 15 Practical Recommendations
14. Branding
15. Effective Communication with Customers through Proper Packaging and Color
16. Service Marketing and Support Services with 15 Practical Recommendations
17. Pricing
18. Distribution Management in Consumer Markets with a Focus on the Iranian Market
19. Analysis of Agencies in the Value Creation Chain
20. Communication and Promotion Mix
21. Advertising and Its Analysis in the Iranian Market
Appendix 1: The Necessity of a Systemic Perspective in the Marketing System of an Economic Enterprise
Appendix 2: Behavioral Patterns of Mass Organisms in Management
Some topics are presented in the form of practical recommendations. The following points have been considered in providing these recommendations:
- They should be practical.
- They should be suitable for market conditions.
- They should be categorized.
- They should also utilize other sciences such as psychology, communication, etc.
At the end of the book, two articles are provided as appendices for managers, marketing experts, and dear students to help improve their performance.
The concept of marketing is that a company must understand the needs and wants of customers in a well-defined target market and be able to offer more value to those customers compared to competitors, so as to be accepted by them, provided that it is profitable for the company in the long run. The three common objectives among all economic enterprises globally are the principle of survival, the principle of growth, and the principle of profit. Marketing is called the management of change, and even Darwin Bauer has defined it. Marketing is a science that benefits from the achievements of other sciences such as sociology, psychology, and statistics to provide tangible results for business.