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Dr. Parviz Dargi
Farsi Edition/ Paperback

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Farsi Business Paperback

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Product details

    • Publisher ‏ : ‎ Kidsocado (March 1, 2022)
    • Language ‏ : ‎ Persian
    • Paperback ‏ : ‎ 268 pages
    • ISBN-10 ‏ : ‎ 1989880991
    • ISBN-13 ‏ : ‎ 978-1989880999
    • Item Weight ‏ : ‎ 12.5 ounces
    • Dimensions ‏ : ‎ 5.83 x 0.61 x 8.27 inches


Peter Fisk provides practical and useful recommendations for success in the market and employs beautiful metaphors. However, the key point of his discussions is the comprehensiveness under the shadow of interaction, which is expressed in four areas:


1. Comprehensiveness between short-term goals and long-term goals.

2. Comprehensiveness between disruptive ideas and practical actions.

3. Comprehensiveness between looking from the inside out and looking from the outside in.

4. Comprehensiveness between the left hemisphere of the brain and the right hemisphere of the brain.


Interaction is the most important foundational factor for success, which is achieved with a dual perspective between the inside and outside of the organization, long-term and short-term goals, the right and left hemispheres of the brain, as well as extreme ideas, outside the norms and usual logic, and of course achievable practical actions. Interaction between the domain of thought and the domain of action and expanding the space of trust to predict the future by learning from the past and making decisions with less risk for productivity in the present time is an undeniable necessity. As Harvard University defines, success is the choice of appropriate goals and the application of suitable tools to achieve them, and this is only possible with interaction between the university of science and the university of the market.


In addition to my numerous books, which now exceed 50 titles and are currently available to interested parties and the marketing community in Iran, for several years I have been publishing scattered writings in the virtual space, including my personal page on Instagram. Now, I present the first integrated collection of these writings under the name "700 Business Tips" and I hope it will be as well received as my previous books.


The author’s extensive experience, along with numerous and diverse examples, elevates the book beyond mere knowledge, offering readers an insightful perspective on pricing with a marketing view. Case studies from both Iranian and international companies help the reader acquire pricing skills and, more importantly, achieve results in the "Iranian market."


The book contains 15 chapters, including new approaches like "neuromarketing" along with studies and research in the field of pricing. Additionally, the book includes four appendices with exclusive interviews with world-renowned pricing experts and two pricing roundtables featuring Iranian professors and managers. Notably, eight esteemed professors of economics and management, some of whom are CEOs of companies, have written the foreword, endorsing the outstanding work of the book and reflecting their ideas on pricing.