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Dr. Parviz Dargi
Farsi Edition/ Paperback

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Product details

  • Publisher ‏ : ‎ Kidsocado; 2nd ed. edition (March 3, 2021)
  • Language ‏ : ‎ Persian
  • Paperback ‏ : ‎ 270 pages
  • ISBN-10 ‏ : ‎ 1989880142
  • ISBN-13 ‏ : ‎ 978-1989880142
  • Item Weight ‏ : ‎ 11.6 ounces
  • Dimensions ‏ : ‎ 5.83 x 0.57 x 8.27 inches


Imagine leading and guiding marketing without fresh knowledge and information! Although businesses can still operate based on traditional marketing knowledge, its costs outweigh the benefits it brings to economic enterprises. Fortunately, marketing has created a high capacity in recent years to attract and adopt new sciences and studies, effectively becoming a flexible discipline. Without awareness of these new knowledge areas, businesses will follow traditional paths. "Forty Discourses on Enhancing Marketing Skills" sometimes refers to new knowledge, sometimes reintroduces previous knowledge in a new framework with a fresh approach to topics that managers need to address. These discussions are intended to offer managers a fresh perspective to make new decisions in its light.

Promote your product through unconventional marketing channels.

"Forty Discourses on Enhancing Marketing Skills" comprises three chapters:

  1. Perspectives and marketing knowledge
  2. Types of marketing
  3. Advertising

These three chapters, in addition to new knowledge, consistently emphasize an executive, operational, and skill-oriented approach. The aim is to impart new perspectives and knowledge in this chapter. These perspectives and knowledge are designed to empower the manager with processing power and provide practical solutions for quick action. For example, the first article discusses the teachings of a mathematician for solving marketing problems. George Polya is a prominent global mathematician who teaches problem-solving methods. Based on his mathematical knowledge, we can also solve business problems; this means that managers must use mathematics to solve daily business and marketing issues. However, without looking to the future, routines can engulf them and their businesses. To escape routines, having a marketing perspective on the future is essential. This necessity is addressed in the following two texts: a) The future of marketing in 2020 b) Three pillars of marketing organizations in 2020