ارتقای مهارت های فروش
Dr. Parviz Dargi
Farsi Edition/ Paperback
Product details
- Publisher : Kidsocado (February 14, 2021)
- Language : Persian
- Paperback : 260 pages
- ISBN-10 : 1989880134
- ISBN-13 : 978-1989880135
- Item Weight : 11.3 ounces
- Dimensions : 5.83 x 0.55 x 8.27 inches
The Achilles' heel of companies, organizations, and economic enterprises lies in their approach to sales. Both organizations that have successfully increased their sales and those that have faced failures in this area often grapple with the question: What are the causes and factors behind the increase or decrease in sales?
To address this seemingly simple yet complex question, I’d like to share my experience from years ago when I published my first book, titled Sales Management and Personal Selling with a Perspective on the Iranian Market in 2005. This book has now reached its 31st edition.
Over the years, many books on the subject of sales have been authored and translated, hitting the market with strong circulation numbers. However, one key principle remains constant: salespeople should not act like tape recorders. Instead, they must engage with diverse personality types and adapt their approach accordingly.