مشتریان شاکی

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Product details

• Publisher ‏ : ‎ Kidsocado; 5th ed. edition (May 10, 2020)
• Language ‏ : ‎ Persian
• Paperback ‏ : ‎ 276 pages
• ISBN-10 ‏ : ‎ 1989880053
• ISBN-13 ‏ : ‎ 978-1989880050
• Item Weight ‏ : ‎ 13.8 ounces
• Dimensions ‏ : ‎ 6.14 x 0.58 x 9.21 inches

"Pricing with a Marketing Perspective" is a brilliant book. It is among the few authored books on pricing in Iran. The advantage of this book is that it bridges micro and macroeconomics to marketing, enabling company managers to price their goods and products themselves. The author of this book, Parviz Dargi, besides his marketing expertise, has been an advisor to numerous companies in Iran for many years, from those that have products to those that offer goods. From companies with fast-moving consumer goods (FMCG) to those with slow-moving goods. From service companies like hotels and banks to knowledge-based and startup companies. The author's experiences, coupled with numerous and diverse examples, have allowed the book to offer more than just knowledge; it provides insights into pricing with a marketing perspective. Case studies from both Iranian and global companies enable the reader to better acquire pricing skills and, more importantly, achieve results in the "Iranian market." The book contains 15 chapters, introducing new approaches such as "neuromarketing" along with pricing studies and research. Four appendices in this book include exclusive interviews with prominent global pricing experts and two pricing roundtables with the participation of Iranian professors and managers. Notably, eight distinguished professors of economics and management, some of whom are CEOs, have written the book's preface, which not only endorses the book's brilliant work but also reflects their ideas on pricing.