قیمت گذاری با نگاه بازاریابی

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Product details

• Publisher ‏ : ‎ Kidsocado (April 26, 2020)
• Language ‏ : ‎ Persian
• Paperback ‏ : ‎ 300 pages
• ISBN-10 ‏ : ‎ 1989880061
• ISBN-13 ‏ : ‎ 978-1989880067
• Item Weight ‏ : ‎ 1.06 pounds
• Dimensions ‏ : ‎ 6.69 x 0.63 x 9.61 inches

"Pricing with a Marketing Perspective" is a brilliant book and one of the few authored books on pricing in Iran. The advantage of this book lies in its ability to bridge micro and macroeconomics with marketing, enabling company managers to price their goods and products themselves. The author of this book, Parviz Dargi, has extensive knowledge in marketing and has been a consultant for many companies in Iran for many years, ranging from product-based to service-based companies. These include companies with fast-moving consumer goods (FMCG) and those with slow-moving goods, as well as service companies like hotels and banks, and knowledge-based and startup companies.

The author’s extensive experience, along with numerous and diverse examples, elevates the book beyond mere knowledge, offering readers an insightful perspective on pricing with a marketing view. Case studies from both Iranian and international companies help the reader acquire pricing skills and, more importantly, achieve results in the "Iranian market."

The book contains 15 chapters, including new approaches like "neuromarketing" along with studies and research in the field of pricing. Additionally, the book includes four appendices with exclusive interviews with world-renowned pricing experts and two pricing roundtables featuring Iranian professors and managers. Notably, eight esteemed professors of economics and management, some of whom are CEOs of companies, have written the foreword, endorsing the outstanding work of the book and reflecting their ideas on pricing.